Kendall announced the big news on Nov. 14 via her Instagram. "I am super excited to announce that I am the new face of @esteelauder!!” she captioned a stunning photo of herself from Vogue magazine.
The company, Estée Lauder describes Kendall as a “fashion muse, It Girl, Instagram sensation, cover star.” That pretty much sums up the 19-year-old young model and her rising career!
According to Vogue, the Keeping Up With The Kardashians star found out by text while backstage at the Sonia Rykiel show and she had to keep it a secret until now.
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Famed photographer, Mikael Jansson will shoot her first campaign with top models, Carolyn Murphy and Joan Smalls.
The brand usually chooses movie stars to be the face of their brand, but Kendall is such a social media star that she they had to get a hold of her. Estée Lauder is using her brand to expand their brand.
Kendall joins the ranks of celebrities like Gwyneth Paltrowand Elizabeth Hurley, who’ve been the face of the cosmetic line.
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