MOSCOW — Naina Yeltsin, wife of Russian President Boris Yeltsin, has agreed to co-chair the country’s newly designated Culture (Kultura) channel, set to debut in November on the national frequency formerly held by St. Petersburg Channel 5.
The appointment of the 65-year-old Yeltsin, who has played only a limited public role to date, is certain to elevate the venture’s public importance, as well as be a potentially valuable fundraising opportunity for what has been promised as an advertising-free channel.
Newly appointed head of the Culture channel Mikhail Shvydkoi, the former Vice Minister of Culture, made the announcement at a press conference in Moscow on Tuesday. The event was given by leading musician Mstislav Rostropovich to announce a musical awards program that he will be supporting.
Popular on Variety
Rostropovich, a leading figure in the culture world of independent Russia, was one of the main initiators of the idea for the channel in conversations with Boris Yeltsin earlier this year. However, when Shvydkoi invited him to co-chair the post with Yeltsin, he asked for time to consider the decision, as well as suggesting that the Russian president himself should assume a role at the channel.
Culture channel will be administered from Moscow instead of St. Petersburg — a move that has given rise to criticism in the country’s second city, which is known officially as its cultural capital — and will be under the aegis of Russian TV RTR, the only other fully state-owned channel in the country.
Programming plans for the channel remain unclear.
Jump to CommentsMore from Variety
Meta Announces Ban on Russian State Media, Citing Deceptive Influence Operations
Annapurna-Remedy Deal Is Smart Solution to Gaming’s Funding Woes
Australia Proposing to Ban Children From Social Media, Joins Wave of Asian Government Crackdowns on Platforms
Sony’s ‘Concord’ Shutdown an Indictment of Live-Service Gaming
Most Popular
Luke Bryan Reacts to Beyoncé’s CMA Awards Snub: ‘If You’re Gonna Make Country Albums, Come Into Our World and Be Country With…
Donald Glover Cancels 2024 Childish Gambino Tour Dates After Hospitalization: ‘I Have Surgery Scheduled and Need Time Out to Heal’
‘Joker 2’ Ending: Was That a ‘Dark Knight’ Connection? Explaining What’s Next for Joaquin Phoenix’s Joker
‘Love Is Blind' Creator Reveals Why They Didn’t Follow Leo and Brittany After Pods, if They'll Be at Reunion (EXCLUSIVE)
Rosie O'Donnell on Becoming a 'Big Sister' to the Menendez Brothers, Believes They Could Be Released From Prison in the ‘Next 30 Days’
‘That ’90s Show’ Canceled After Two Seasons on Netflix, Kurtwood Smith Says: ‘We Will Shop the Show’
Coldplay’s Chris Martin Says Playing With Michael J. Fox at Glastonbury Was ‘So Trippy’: ‘Like Being 7 and Being in Heaven…
Why Critically Panned ‘Joker 2’ Could Still Be in the Awards Race for Lady Gaga and Joaquin Phoenix
Dakota Fanning Got Asked ‘Super-Inappropriate Questions’ as a Child Actor Like ‘How Could You Have Any Friends?’ and Can ‘You Avoid Being a Tabloid…
Charli XCX Reveals Features for ‘Brat’ Remix Album Include Ariana Grande, Julian Casablancas, Tinashe and More
Must Read
- Film
COVER | Sebastian Stan Tells All: Becoming Donald Trump and Starring in 2024’s Most Controversial Movie
By Andrew Wallenstein 2 weeks
- TV
Menendez Family Slams Netflix’s ‘Monsters’ as ‘Grotesque’ and ‘Riddled With Mistruths’: ‘The Character Assassination of Erik and Lyke Is Repulsive…
- TV
‘Yellowstone’ Season 5 Part 2 to Air on CBS After Paramount Network Debut
- TV
50 Cent Sets Diddy Abuse Allegations Docuseries at Netflix: ‘It’s a Complex Narrative Spanning Decades’ (EXCLUSIVE)
- Shopping
‘Deadpool & Wolverine’ Sets Digital and Blu-ray/DVD Release Dates
Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9mhnqDjq2taKaVrMBwxcSlq6yhnmLAbsPIn5xmrJ9isLB5wqGYoqpdp8K0v8iaZKxlk6q5tcHRnmScoJGju6a4jGpoam5mZ4N6fY4%3D